Herzogenaurach, November 17, 2011 – Today, the adidas Group launched its official corporate blog: http://blog.adidas-group.com. The overall objective of the adidas Group blog is to paint a personal and authentic picture of the company behind the brands. The adidas Group blog will provide insights into the adidas Group's business and its company culture, which is based on a shared passion for sport and a sporting lifestyle. Employees from various departments within the adidas Group such as HR, Operations, Marketing, Social and Environmental Affairs and IT will tell stories about their daily tasks, projects they work on and their experience of being part of the adidas Group's team, with several stories expected to be published every week. The adidas Group blog will be coordinated by the company's Corporate Communication team, with contributing bloggers representing various departments within the company's organization. Over the last couple of months, a test phase was carried out internally; content created during this period is now publicly available on http://blog.adidas-group.com.

To read the opening post by Jan Runau, Chief Corporate Communication Officer of the adidas Group, please click here: http://blog.adidas-group.com/2011/08/welcome-to-the-adidas-group-blog/.

To read today's post by Frank Thomas, Project Lead for the blog, please click here: http://blog.adidas-group.com/2011/11/how-corporate-bloggers-can-be-inspired-by-athletes.