• 09-JUL-2014

Unleash Your Best with Wrist-Based Workout Intensity Training

adidas today announced the latest addition to its growing miCoach digital fitness ecosystem with the introduction of FIT SMART; a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.

Designed for running, training and fitness, FITSMART is unlike many of the activity trackers on the market today as it measures heart rate response to physical activity and then guides the user train at the right intensity for the best results.

Marrying clean and simple design lines with an intuitive user experience, FIT SMART is engineered in Germany to become an essential piece of any fitness enthusiast's training gear. Weighing in at 58 grams, FIT SMART offers unparalleled comfort and fit with a soft touch silicon strap. A distinct LED light array provides at-a-glance visual guidance on the user's current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout.

Intended for those seeking meaningful guidance and feedback, FIT SMART works with an all-new mobile app experience aimed at helping people set and reach weekly goals, as well as commit to longer term training plans. Weekly goals are a key feature update in the August release of the popular miCoach Train and Run app. and, uniquely combine the effectiveness of heart rate based training with the flexibility and motivational benefits of short-term attainable goals.