New adidas apparel lowers your temperature and raises your game
adidas understand the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*.
The range was rigorously tested in the state of the art adidas 'Clima' chamber, with temperatures as high as 50°C. By using a 35-degree 'hot plate' to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric.
The Climachill™ technology goes on sale worldwide from 1 April within various categories including; Men's, Women's and Kid's Training, as well as Tennis and Outdoor wear. The key pieces in the Climachill™ product range are the Men's Training t-shirt and the Women's Tennis top.
David Beckham, Climachill™ ambassador commented on the new range: 'Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete's performance. The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.'
Heike Leibl, adidas SVP for Training added: 'At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™ range provide an instant 'chill' effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions."
*compared to past adidas Climacool garments
Sarah VirtueGlobal PR ManagerUnited Kingdomsarah.firstname.lastname@example.org+44 (0) 7984581488
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