latest news

  • James Harden Takes on Summer in Paris

    Houston Rockets superstar guard James Harden just completed the Paris portion of the adidas Take on Summer Tour, spending time in the city August 20 and 21. James met with local Parisian creators, art

  • Derrick Rose and adidas Take on Summer

    New York Knicks superstar point guard Derrick Rose just completed the China portion of the adidas Take on Summer Tour where he launched the D Rose 7, trained with local teams and met with...

  • adidas Certifies Gold Standard with James Harden Crazylight 2016 PE

    Debuted on-court earlier this summer by James Harden , adidas officially unveils its latest Crazylight 2016 PE designed for the Houston guard and to be worn by the globe's top under-18 basketball play

  • adidas Nations Pack

    Drawing inspiration from the California coast and designed for players from across the globe participating in adidas Nations, the three stripes introduce the 2016 adidas Nations Collection featuring C

  • adidas Nations Tips Off in Los Angeles

    adidas Nations tipped off today at Next Level Sports Complex in Garden Grove, California. Over the next four days, more than 80 of the top under 18 players from around the world have the opportunity t

  • Welcome to Project Harden: The Next Wave of adidas Basketball

    Today at #LVL3 James Harden introduced Project Harden, the superstar's story in a way it's never been told and never experienced. Since beginning the partnership last fall, adidas and James have worke

  • adidas Basketball Presents #LVL3

    Opening the doors to #LVL3 in Las Vegas, adidas invites fans to help launch the future of basketball with Crazy Explosive and D Rose 7. The immersive experience showcases a first look at the latest ad

  • adidas Launches Crazy Explosive for the Next Generation of Basketball Superstars

    PORTLAND, Ore. – July 20, 2016 – adidas Basketball officially unveils Crazy Explosive, a new franchise built for players with explosive moves that play above the rim. The introduction of Crazy...

  • adidas and Derrick Rose Launch D Rose 7 Signature Basketball Shoe

    New York Knicks Point Guard Pays Homage to Chicago with Seventh Signature Shoe as He Begins New Chapter in His Career PORTLAND, Ore. – July 20, 2016 – As Derrick Rose prepares for the bright lights of

  • adidas Signs Five Top Picks in 2016 NBA Draft

    New class joins superstar roster of the game's best young talent including James Harden, Damian Lillard and Andrew Wiggins PORTLAND, Ore. (June 21, 2016) – The NBA's most sought-after draft prospects

  • Crazylight 2016: adidas Unveils Ultimate Low-Top Basketball Shoe

    adidas today unveiled Crazylight 2016. Designed with 360-degree performance from the ground up, Crazylight 2016 incorporates full-length BOOST cushioning for the first-time ever in a basketball...

  • Damian Lillard and adidas Take on Summer

    After a season of playoff runs and making highlight reels, the league’s best will head overseas to Take on Summer. Inspired by the grueling off-season training, mentality and hard work that...