latest news

  • adidas miCoach partners with MyFitnessPal

    adidas miCoach training service today announced a partnership with MyFitnessPal, the leading nutrition app. The partnership brings adidas expertise in digital coaching together with diet and nutritio

  • adidas Updates MiCoach Train and Run APP For Windows Phone

    adidas today announced an update to its miCoach Train and Run app for Windows Phone. The update brings a fresh look and feel, introduces a new voice pack from German National Tennis Champion, Andrea P

  • Vibrant style and unmatched energy return. Introducing the new adidas energy boost

    adidas has introduced the newest model of the iconic Energy Boost with an improved fit, look and feel to help runners embrace the road with confidence and style. Energy Boost provides unrivalled respo

  • Unleash Your Best with Wrist-Based Workout Intensity Training

    adidas today announced the latest addition to its growing miCoach digital fitness ecosystem with the introduction of FIT SMART; a workout intensity training device that measures heart rate, calories,

  • New adidas apparel lowers your temperature and raises your game

    Today, adidas launch a revolution in active cooling technology, the adidas Climachill™ range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres.

  • Endless Energy Begins with BOOST™

    Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today's runners are chasing.

  • adidas extends pattern efficiency range

    Sports performance brand adidas incorporates innovative product designs to reduce waste whilst maintaining adidas high performanceadidas has revolutionised how they develop key apparel ranges to reduc

  • adidas Revolutionises the Running Watch

    In November 2013, adidas will launch miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market. For the first time, runners of all abilities will be able to track...

  • BOOST™ Changes Running Forever

    At a global launch event today, adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Runni

  • A Revolution in Running is Coming

    This will change running forever. adidas is set to launch a revolution in running on February 13 at 11am EST (5pm CET). Content from the event will be available later that day. To watch the launch eve

  • adidas launches military inspired graphic tees

    This month adidas is launching military inspired tees, featuring Air Force, Army and Navy graphics. Tees will be available at Nexcom Navy Exchanges and Scheels All Sports for $22 and $25. a

  • adidas presents the new lightweight adizero Feather 2

    Herzogenaurach, July 2012 – Right before the world’s best athletes come together for the London 2012 Olympic Games, adidas is launching the adizero Feather 2, the lightest everyday running shoe,...