adidas Golf Unveils New TOUR360
The new TOUR360 features subtle, yet significant changes from the previous model – the TOUR360 BOOST: a new outsole top plate, SPRINTSKIN™ technology, classic toe-down appearance, new premium heel execution, and increased outsole flexibility make it one of adidas Golf’s best shoes on the market.
An upgraded outsole top plate in the new TOUR360 sits above the boost midsole, allowing the shoe to accommodate natural foot flection that occurs during the golf swing. Based on swing study testing and analysis, the plate wraps higher on the lateral side of the foot, but was designed to be soft enough to still provide lateral and medial stability as golfers transition their power in the follow through of the swing.
As an added measure of support, adidas used a proprietary SPRINTSKIN™ technology on the inside of the upper lining of the shoe. This ultra-lightweight microfiber helps add additional support and stability in the upper section of the shoe as golfers make those lateral movements during the swing.
Classic Toe-Down Appearance
The leather upper creates a traditional toe-down look that is visually free of distraction. The design will help golfers maintain focus on the shot as they look down at the ball in their line of sight. The clean toe also helps add comfort overall while saving some weight in the shoe versus the center toe seam used in the previous TOUR360. This change to a clean toe came as a result of feedback from players like World No. 1 Dustin Johnson and Masters Champion Sergio Garcia.
New Premium Heel
The heel now features a more classic shape with premium leather throughout. By enveloping the heel with a premium leather lining, it adds additional comfort and durability. The subtle change in heel shape will keep golfers locked-in during the swing, but offer even more comfort as they walk the course.
Increased Outsole Flexibility
TOUR360. Our original TOUR360 BOOST rose to being the best-selling shoe
in the U.S. market last year, so we know golfers are going to appreciate these
updates that we’ve made to what was already a great product.
Introductory colorways released in the beginning of October will be the core iconic white and black versions with white stripes, along with white and Icey Blue – which was worn by Dustin Johnson as he won The Northern Trust during the 2017 FedEx Cup playoffs. Additional colorways and styles of the new TOUR360 will roll out in 2018. The MSRP for the new TOUR360 will be $200 USD.
For additional images, see our media kit.
Additional information can be found here.
press release download
Joel MonsonPR MANAGER | ADIDAS GOLFUnited StatesJOEL.MONSON@ADIDAS.COM760-918-6247425-765-1694