New apparel blends premium finishing with relentless attention to detail
adidas is fusing craftsmanship and innovation to change the way we look at traditional golf style. adiPure, the new apparel line from adidas Golf available May 1, applies performance-driven innovations while paying homage to the purity of the sport.
The new adiPure line was born from the authenticity of the game by providing a premium product – polos, outerwears, shorts and pants – that crosses both golf and lifestyle.
“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand.”
-Davide Mattucci, global product marketing director, adidas
The line was introduced to the world by Justin Rose at the year’s first major in Augusta.
“Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on-and-off the golf course – bridging the gap between golf and lifestyle.”
-Justin Rose, Olympic gold medalist and major champion
adiPure will be exclusively sold on adidasgolf.com
and in select premium green-grass shops across the U.S., Canada and United Kingdom.
Additional images of the new adiPure line are available here