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Official Statement from adidas About David Beckham's Retirement from Football

[17-May-2013] Following the announcement that David Beckham will retire from football at the end of this season; adidas have released the following statement:An adidas... Read More

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Official Statement from adidas About David Beckham's Retirement from Football

Nitrocharge Your Game with New adidas Energy Boot

[16-May-2013] adidas today unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing... Read More

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adidas Renew Partnership with Brazilian Giants Flamengo

[15-May-2013] adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo. It has been 20 years since... Read More

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adidas, John Wall, A$AP Rocky and More Debut New Campaign: "Quick Ain't Fair"

[26-Apr-2013] Narrated by rapper A$AP Rocky and featuring his song "Goldie," the new commercial captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland... Read More

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adidas and Euroleague Basketball Announce Official Partnership For Turkish Airlines Euroleague Final Four 2013

[23-Apr-2013] Euroleague Basketball and adidas today announced a new partnership to grow basketball in Europe and the UK and help fans celebrate the 2013 Turkish Airlines Euroleague Final Four in... Read More

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adidas & Opta Uncover New Breed of Football Player

[22-Apr-2013] For the last two years adidas have been working behind the scenes to identify a new specific type of football player called 'The Engine' and today they are proud to reveal a... Read More

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adidas Launches New Chelsea Football Club Campaign to Show that Blue Really is the Color

[05-Apr-2013] To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – 'It's Blue, What Else Matters' encouraging Chelsea fans... Read More

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adidas Launches Leo Messi Facebook Experience

[21-Mar-2013] 'Team Messi' Facebook Connect application allows fans to star alongside Messi in personalised film. Read More

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adidas Showcase Its History Online

[14-Mar-2013] For the very first time, adidas is sharing its historic archive with the world. Products previously hidden away, only touched by a few special authorized people wearing white gloves... Read More

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adidas and NBA Star John Wall Unveil CRAZYQUICK Basketball Shoe

[08-Mar-2013] adidas today unveiled the Crazyquick, a new innovation and its first basketball shoe designed specifically to help make players quicker on the court. Crazyquick technology gives... Read More