adidas is now also turning Android devices into a personal coach: after launching the miCoach app for the iPhone and Blackberry in August 2010, the app for Android (2.1 and higher) provides a whole new group of smart phone users with the chance to use this free personal audible training system to become fitter and faster.

adidas miCoach mobile is a smart phone application that coaches with real-time voice guidance to build speed and endurance.

Some features of the app include pace-triggered voice coaching, personalized and sports-specific training plans, workout calendar, and workout feedback. Since its launch in 2010, the miCoach app has had over one million downloads so far and was named the Stuff magazine mobile app of the year 2010.