With the launch of the new ClimaCool® Seduction, adidas offers a 360° ventilated running experience for an improved performance and the coolest ride yet. New ventilation channels across the outsole and the use of ClimaCool® material on the upper of the shoe help to evaporate sweat, keep temperatures within the shoe low and provide ventilation from all sides. In addition, COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in an increased running performance. Well-known adidas technologies such as the durable adiWEAR® outsole for improved traction and durability and a soft and flexible midsole for maximum comfort complete the shoe. The ClimaCool® Seduction is also featured in the latest chapter of the adidas ONE BRAND CAMPAIGN where Katy Perry, David Beckham, Lionel Messi, Derrick Rose and others enjoy the shoe’s ventilation benefits. The shoe is available in adidas online shops, as well as adidas Sport Performance stores and selected retailers worldwide with a recommended retail price of €130 / $130.