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all in for #my girls - adidas brings girls together with new brand direction

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all in for #my girls - adidas brings girls together with new brand direction

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07-Mar-2013

With an authentic, creative, fresh approach, adidas aims to inspire every and each girl around the world with a campaign with stories they can relate to.

From multi-layered campaign, which includes TV, print ads, digital and PR, that narrate tales of various passions being pursued to a digital zine that amasses unique editorial stories, fun ways to connect via social media and online shopping in a completely new light, each individual tier captures a moment and tells a story that connects us all.
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all in for #my girls - adidas women’s brings girls together with new brand direction

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