latest news

  • Sacred White

    Rio de Janeiro/Herzogenaurach, 12th August 2015, A club that blends tradition with modernity. Based on these two concepts, adidas and Flamengo launches the away kit for 2015.The new uniform keeps whit

  • adidas launch Flamengo's new Sacred Robe

    Rio de Janeiro / Herzogenaurach, 13th August 2015, adidas is introducing the brand new home jersey for the most famous club in Rio, with slightly thinner black and red stripes that pays homage to its

  • Away from the Past

    adidas Reveal the New Manchester United Away KitLeading sports brand adidas and one of the world's biggest football clubs, Manchester United, have today revealed the new Manchester United away kit for

  • adidas Group acquires Runtastic

    The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220 million.In li

  • adidas Encourages Fans To Create Their Own Game

    adidas is challenging athletes to see their idols differently. Global stars Gareth Bale, Thomas Muller, Mesut Ozil, James Rodriguez and Leo Messi, as well as NBA star Ricky Rubio, take a leading role

  • Reunited To Break Expectations

    Manchester/Herzogenaurach, 1st August 2015, adidas has today reunited with Manchester United to reveal the new home kit for the 2015/16 season. Manchester United is one of the most popular and success

  • adidas Introduces New Premium Training Collection adidas Standard 19

    A premium collection of adidas training pieces, inspired by adidas' heritage, a set of 32 standards central to the German brand's DNA. adidas Standard 19 states simply: "Functionality, fit, weight, ae

  • adidas and AC Milan present the Rossoneri away jersey for the 2015/16 season

    A prestigious international stage will host the launch of the AC Milan away jersey for the upcoming 2015-2016 season. The new away kit will be worn for the first time by the Rossoneri players in the d

  • adidas Originals by Pharrell Williams – Supershell – Artwork Collection

    After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creativ

  • adidas neo Goes Sports Luxe With Selena Gomez's 2015 Autumn Collection

    Sportswear gets a new look this season with Selena Gomez's adidas neo autumn collection. Intertwining active accents with feminine details, your autumn wardrobe will never look so good.As the autumn c

  • adidas take inspiration from the archive with new Chelsea FC away kit for the 2015/16 season

    Leading sports brand, adidas have today unveiled in partnership with the reigning Premier League Champions and long-term partners, Chelsea Football Club, the new look away kit for the 2015/16...

  • adidas and Chelsea Football Club unveil new home shirt for the 2015/16 season

    The world's leading sports brand, adidas have today unveiled in partnership with the reigning Premier League Champions and long-term partners, Chelsea Football Club the new look home kit for the 2015/