latest news

  • adidas Unveil "Spark in the Night" Third Kits for New Season

    Kits to be officially revealed during this evening's adidas #BETHEDIFFERENCE World Final event in MarseilleLater today, adidas is set to officially reveal the third kits for six of the leading dynasti

  • adidas to Officially Unveil UEFA Champions League Ball at #bethedifference World Final

    adidas is set to officially unveil tomorrow the Finale 15, Official Match Ball of the UEFA Champions League 2015/16, during the brand's #BETHEDIFFERENCE World Finals in Marseille. The ball, which will

  • Derrick Rose and adidas Launch D Rose 6

    PORTLAND, Ore. (August 26, 2015) – A kid from Chicago's Englewood neighborhood is not supposed to be the No. 1 overall pick by his hometown team and the youngest MVP in NBA history. The league's top

  • adidas brings together Europe’s biggest clubs for #BETHEDIFFERENCE World Final

    In June, adidas Football started a search for the world's best "playmakers" and "gamechangers" at The Base, Berlin, during the UEFA Champions League Final. Since then, #BETHEDIFFERENCE tournaments...

  • Top NBA Draft Pick Justise Winslow Joins adidas

    adidas today announced a partnership with Justise Winslow, the No. 10 overall pick of the 2015 NBA Draft by the Miami Heat. The versatile wing is heralded for his for strong finishes at the rim, lockd

  • adidas Flex Their Muscles And Bring Together Titans Of World Football

    Next Thursday, 27th August, the world's biggest football clubs will descend on Marseille, France, as the city becomes the venue for an epic football event. For the first time, six leading dynasties of

  • adidas Challenges Creators To 'Unfollow' Messi

    Leo Messi, arguably the greatest player in the history of football, today empowered creators to make their own path and no longer follow him. 'Unfollow' is a new 60 second film from adidas that...

  • John Wall and adidas unveil J Wall 2

    PORTLAND, Ore. (August 17, 2015) – John Wall wasn't ready for the league, they said. The electrifying No. 1 overall pick was challenged for having too much fun, too much flash and not enough consisten

  • adidas releases unique chrome treated 'Eskolaite Pack'

    Herzogenaurach, 16th August 2015 – In 2015, adidas launched a football revolution with the launch of ACE and X. For the first time, boots were designed specifically for the two players in the modern g

  • James Harden Chooses adidas in Unprecedented Partnership

    adidas today announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league's most prolific scorers and recognizable players begins the lon

  • Sacred White

    Rio de Janeiro/Herzogenaurach, 12th August 2015, A club that blends tradition with modernity. Based on these two concepts, adidas and Flamengo launches the away kit for 2015.The new uniform keeps whit

  • adidas launch Flamengo's new Sacred Robe

    Rio de Janeiro / Herzogenaurach, 13th August 2015, adidas is introducing the brand new home jersey for the most famous club in Rio, with slightly thinner black and red stripes that pays homage to its