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adidas Launches New Chelsea Football Club Campaign to Show that Blue Really is the Color

[05-Apr-2013] To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – 'It's Blue, What Else Matters' encouraging Chelsea fans... Read More

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adidas Launches Leo Messi Facebook Experience

[21-Mar-2013] 'Team Messi' Facebook Connect application allows fans to star alongside Messi in personalised film. Read More

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adidas Showcase Its History Online

[14-Mar-2013] For the very first time, adidas is sharing its historic archive with the world. Products previously hidden away, only touched by a few special authorized people wearing white gloves... Read More

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adidas and NBA Star John Wall Unveil CRAZYQUICK Basketball Shoe

[08-Mar-2013] adidas today unveiled the Crazyquick, a new innovation and its first basketball shoe designed specifically to help make players quicker on the court. Crazyquick technology gives... Read More

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all in for #my girls - adidas brings girls together with new brand direction

[07-Mar-2013] With an authentic, creative, fresh approach, adidas aims to inspire every and each girl around the world with a campaign with stories they can relate to. From multi-layered... Read More

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adidas Group releases Full Year 2012 Results

[07-Mar-2013] Today, the adidas Group released its Full Year 2012 Results reporting currency-neutral sales growth of 6%. In euro terms, the adidas Group reached a record sales level of 14.9... Read More

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adidas launches Messi Gallery in Barcelona

[06-Mar-2013] Herzogenaurach / Barcelona - adidas today unveiled the 'Messi Gallery', a new pop-up exhibition in Barcelona dedicated to the world's best footballer, Leo Messi. Messi himself was... Read More

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adidas is ready to unite all originals - Introducing new 2013 brand campaign

[05-Mar-2013] On March 5th, 2013, adidas Originals launches its new 2013 global campaign "Unite All Originals". At the center of the launch is the adidas collider hosted at... Read More

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adidas by Stella Mccartney launches the Struthio BOOST

[04-Mar-2013] Following the successful launch of the revolutionary adidas Boost technology for running shoes, adidas by Stella McCartney presents, for spring/summer 13, the Struthio BOOST which... Read More

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adidas launches Team Messi movement

[01-Mar-2013] Herzogenaurach / Barcelona – 1st March 2013 - adidas today announced 'Team Messi', a new and unique movement dedicated to the world's best footballer, Leo Messi. The movement... Read More