adidas Reveal New Chelsea Away Kit for the 2016/17 Season Taking Inspiration from the Streets
London/Herzogenaurach, 11th July 2016 – Chelsea Football Club and adidas have today unveiled the new away kit for the 2016/17 season.
Showing the two faces of the club, the new season kits combine the strong traditions of a proud club and it‘s renewed commitment to become the best once more. These two themes are reflected in the kit through a combination of classic, traditional styles and street inspired, fresh, commercial designs.
With a disruptive new look, the away kit features engineered mélange stripe fabric in grey and black with neon yellow accents, short shoulder stripes, a two colour crest and an engineered collar tape featuring “Chelsea FC” text.
This colour scheme has been ever present across the 2000s, popular amongst fans and players alike and a key feature of the club’s landmark successes across this decade including winning the UEFA Champions League, Premier League and FA Cup.
The kit will be worn for the first time during the club’s US tour on Saturday 30 July, when Chelsea take on Real Madrid in Michigan, but you can order now to receive it on Wednesday 20 July.
You can now pre-order the new away kit through www.chelseafc.com/shopping and follow @adidasuk and @ChelseaFC on Twitter and Facebook to join the conversation around the new kit.
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Ben GoldhagenFootball and Team Sports PRUnited KingdomBen.Goldhagen@adidas.com020 7670 2754