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adidas Showcases Future of Football at First 'adidas lab' - New Video Available

[24-May-2013] adidas today launched the 'adidas lab', the first in a series of innovation events that will showcase adidas products of the past, present and future. The... Read More

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adidas Showcases Future of Football at First 'adidas lab' - New Video Available

Returning to Flamengo, adidas Presents new Jersey of Largest Club Fan Base in Brazil

[24-May-2013] Following the recent announcement that adidas will once again partner up with Brazilian club Flamengo, the two parties are proud to reveal the much-anticipated kit to be worn on... Read More

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Māori All Blacks to Make a Powerful On-field Statement

[23-May-2013] New jersey signifies strength, determination and an unwillingness to ever give in. 'Defeat will surely be the lot of one who is idleThe Māori All Blacks will travel to the USA and... Read More

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Official Statement from adidas About David Beckham's Retirement from Football

[17-May-2013] Following the announcement that David Beckham will retire from football at the end of this season; adidas have released the following statement:An adidas spokesperson said: "On... Read More

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Nitrocharge Your Game with New adidas Energy Boot

[16-May-2013] adidas today unveiled Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballer that follows the legacy and successes of the existing... Read More

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adidas Renew Partnership with Brazilian Giants Flamengo

[15-May-2013] adidas have announced a significant milestone on the road to the FIFA World Cup 2014 Brazil by announcing a partnership with Brazilian giants Flamengo. It has been 20 years since... Read More

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adidas, John Wall, A$AP Rocky and More Debut New Campaign: "Quick Ain't Fair"

[26-Apr-2013] Narrated by rapper A$AP Rocky and featuring his song "Goldie," the new commercial captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland... Read More

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adidas and Euroleague Basketball Announce Official Partnership For Turkish Airlines Euroleague Final Four 2013

[23-Apr-2013] Euroleague Basketball and adidas today announced a new partnership to grow basketball in Europe and the UK and help fans celebrate the 2013 Turkish Airlines Euroleague Final Four in... Read More

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adidas & Opta Uncover New Breed of Football Player

[22-Apr-2013] For the last two years adidas have been working behind the scenes to identify a new specific type of football player called 'The Engine' and today they are proud to reveal a... Read More

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adidas Launches New Chelsea Football Club Campaign to Show that Blue Really is the Color

[05-Apr-2013] To celebrate the launch of the new Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign – 'It's Blue, What Else Matters' encouraging Chelsea fans... Read More