latest news

  • University of Louisville & adidas Unveil New Alternate TECHFIT Uniform

    The University of Louisville and adidas today unveiled the new "ShowTime" alternate TECHFIT football uniform that the Cardinals will wear versus Florida State on October 30. The grey uniform features

  • adidas Originals = PHARRELL WILLIAMS

    Beginning of this year, adidas announced a long-term partnership with musician and creative force Pharrell Williams. Today for the first time adidas globally releases the official logo of the collabor

  • adidas miCoach partners with MyFitnessPal

    adidas miCoach training service today announced a partnership with MyFitnessPal, the leading nutrition app. The partnership brings adidas expertise in digital coaching together with diet and nutritio

  • adidas Launches Messi's Champions League Cleat

    adidas today unveiled Lionel Messi's latest signature adizero F50 cleat built exclusively for UEFA Champions League. Inspired by the architecture of Barcelona, Messi's updated F50 represents every goa

  • adidas and Foot Locker Introduce The A Standard

    Today adidas and Foot Locker introduce The a Standard, the first shop-in-shop retail concept within the world's leading specialty athletic retailer. The a Standard offers premium product from adidas'

  • adidas Originals x Big Sean | Apparel IMAGES

    Dropping alongside the Big Sean Metro Attitude, the adidas Originals Superstar Track Top and classic Trefoil Tee are also getting the tropical treatment thanks to Big Sean.

  • adidas Kicks Off Football Season with DMV Colorway of RG3's Trainer

    adidas and Robert Griffin III are kicking off football season with the launch of the latest colorway of the quarterbacks signature training shoe.The burgundy and gold RG3 "We Decide" trainer celebrate

  • adidas Originals by Rita Ora FW14: Pastel and Colourblock

    September's Pastel Pack takes to the skies: dreaming sunset shades of powder pinks, blues and yellows that are cloud soft across talon-sharp shapes. A riot of feathers inspired by Rita's own tattoo, r