latest news

  • adidas Launches Pink Ribbon Running Collection

    The adidas Pink Ribbon collection is available now at and in adidas sport performance stores. A portion of the proceeds is donated to both the AKTIV Against Cancer Foundation (co-founded by

  • adidas Snowboarding Introduces The BOOST™: Technology For Any Terrain

    In our second season, we are proud to introduce a cushioning technology that will revolutionize snowboarding boots. The BOOST™ technology provides a springy and responsive cushioning to energize your

  • adidas Skateboarding Presents The Krooked A League Collection

    Krooked and adidas Skateboarding have a long standing connection: Mark Gonzales. Gonz was already wearing adidas when he launched Krooked back in 2002, and since then has brought his creative genius,

  • Dennis Kimetto Smashes Marathon Record in adidas Boost

    adidas' Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon. With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 se

  • adidas and John Wall Launch Signature Collection

    adidas today unveiled the J Wall 1 signature basketball shoe and apparel collection – the first in a line of signature products designed for Washington Wizards NBA All-Star point guard, John Wall. The

  • University of Louisville & adidas Unveil New Alternate TECHFIT Uniform

    The University of Louisville and adidas today unveiled the new "ShowTime" alternate TECHFIT football uniform that the Cardinals will wear versus Florida State on October 30. The grey uniform features

  • adidas Originals = PHARRELL WILLIAMS

    Beginning of this year, adidas announced a long-term partnership with musician and creative force Pharrell Williams. Today for the first time adidas globally releases the official logo of the collabor

  • adidas miCoach partners with MyFitnessPal

    adidas miCoach training service today announced a partnership with MyFitnessPal, the leading nutrition app. The partnership brings adidas expertise in digital coaching together with diet and nutritio