adidas and Parley for the oceans showcase sustainability innovation at un climate change event
NEW YORK, June 29, 2015 – adidas today celebrates its new partnership with Parley for the Oceans at the United Nations headquarters and showcases the first innovative footwear concept born from this collaboration.
Parley for the Oceans is an organization in which creators, thinkers and leaders come together to raise awareness about the disastrous state of the oceans and to collaborate on promising projects that can protect and conserve them. As founding member, adidas supports Parley for the Oceans in its education and communication efforts and its Ocean Plastic Program that aims to end plastic pollution of the oceans.
Today the United Nations hosted Parley Talks titled "Oceans. Climate. Life." in New York at the General Assembly Hall at a high-level event on climate change convened by the President of the General Assembly. Environmentalists, creatives, scientists and entrepreneurs gave a briefing on the dire state of the oceans and climate change while Parley collaborators presented their visions, projects, inventions and solutions.
The UNxParley event included an intimate press gathering where adidas Group Executive Board Member Global Brands Eric Liedtke and Parley for the Oceans Founder Cyrill Gutsch discussed the partnership and showcased their first prototype product. adidas created a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley partner Sea Shepherd retrieved these nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa.
The concept shoe illustrates the joint commitment of adidas and Parley for the Oceans and offers a first look at the kind of consumer-ready ocean plastic products that will be revealed later this year.
"At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change," said Cyrill Gutsch. "Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans. We are extremely proud that adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool."
Eric Liedtke, who is also a passionate member of the Parley for the Oceans Steering Committee, said: "We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans."
Maria CulpCorporate CommunicationsUnited Statesmaria.firstname.lastname@example.org