adidas Celebrates the Birth of the Next Generation of Brazilian Superstars
There is a famous proverb in Brazil; 'all Brazilian children are born with a soccer ball at their feet' and in the build-up to the 2014 FIFA World Cup in Brazil , adidas will make this proverb a reality. adidas Brazil today launch "Eu sou brazuca" meaning "I am brazuca" where all children born in the country on December 3, 2013 will be entitled to receive a brazuca ball.
A series of "pop up nursery" distribution points have been created in the 12 FIFA World Cup host cities around Brazil to deliver the ball to newborns on the day, and parents, relatives and family friends will also be able to receive the ball on December 6and 7 by simply submitting the birth certificate. (www.adidas.com.br/eusoubrazuca)
adidas will unveil brazuca, the 2014 FIFA World Cup match ball, tomorrow evening at 6PM ET with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.
brazuca was named in September 2012 following a public vote in Brazil involving 1 million soccer fans; the name "brazuca" is an informal local term which means "Brazilian," or to describe the Brazilian way of life. Join the conversation at www.facebook.com/adidasSoccer or on Twitter via @adidasSoccer #WorldCup.
About adidas Socceradidas is the global leader in soccer and official partner of FIFA World Cup, FIFA Confederations Cup, UEFA Champions League, UEFA Europa League, UEFA European Championships and Major League Soccer. adidas has made every FIFA World Cup ball since 1970 and recently extended the partnership with FIFA until 2030, including the supply of the official match ball. adidas sponsors the world's top clubs and players including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, Chelsea, Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214