• 20-JUN-2014

adidas x Snoop Dogg Drop Limited Edition Cleat

adidas X Snoop Lion 11
adidas and Snoop Dogg today unveiled the adizero 5-Star Snoop Lion edition cleat.

The first celebrity cleat collaboration from adidas, Snoop's 5-star is done-up with gold cleat tips and detailing with an all-white toe box and roaring lion printed from the mid-foot to heel. The sockliner and ankle collar feature a sublimated lion fur inspired print and the lace jewel is a lion tooth grill modeled after one of Snoop's personal chains. Snoop detailing also includes a Snoop Lion signature printed across the tongue.

A lifelong football fan, Snoop was eager to bring his personal style to the field. "As an avid football fan, I'm excited about my cleat collab with adidas," said Snoop Dogg. "The cleats are not only made for top performance, but specially designed by me - so get ready to be suited and booted, dipped and whipped like me."

The limited edition cleat drops exclusively at Undefeated in Los Angeles on Friday, June 27 for $120. Fans can join Snoop in celebrating the launch and cop their own pair at Undefeated's La Brea store (112 1/2 S La Brea Ave, Los Angeles, CA 90036), June 27 from 10am-12pm. Fans that purchase the cleat get the chance to meet and have their picture taken with Snoop.

Still the lightest cleat in the game at 6.7oz, the adizero 5-Star features a SPRINTWEB internal support base for maximum stability during quick cuts and changes in direction. The SPRINTSTUDS are designed to increase acceleration and multi-directional traction on both synthetic and natural surfaces, while the updated SPRINTSKIN upper offers lightweight support for the entire foot.