adidas Unveils German National Team's World Cup Home Kit
Philipp Lahm, German team captain: "It's great that the new outfit is one colour from socks to jersey." The most striking feature of the new kit is the graphic design on the front, made up of various shades of red as an interpretation of the German flag. Three stars on the chest symbolise the World Cup titles the German team won in 1954, 1974 and 1990. Silver design elements, such as the new DFB logo, further enhance the look of the home jersey. "It's really good that the jersey design is so very much different and a lot more eye-catching than previous kits," said national team defender Mats Hummels.
For the first time ever, it was fans of the German national team who unveiled the new jersey in a digital fan choreography on the Internet (www.unserefarbenoderkeine.de). A new campaign spot for the white jersey will launch on TV, in cinemas and online on November 13th, with the tagline "Unsere Farben oder keine" (which translates as "Show your colours or fade away"). The German team will wear their new kit for the first time on November 15th. In their test game against Italy in Milan, the players will be fully kitted out in white.
The new Germany kit will be available globally from November 14th in selected adidas retail outlets, associated stockists and via www.adidas.com/worldcup. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.
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Michael EhrlichDirector of Public RelationsUnited Statesmichael.email@example.com 234 2214