Selena Gomez global campaign for her adidas NEO Label winter collection
The #myNEOshoot competition launches with a call to action film with Selena explaining how her fans around the world can get involved. Teens are challenged to capture their favourite image from Selena's online look book. It is easy - just snap, crop and submit the selected image for the chance to make it famous!
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RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367