• 23-NOV-2017

adidas “Calling All Creators”

  • In the relentless pursuit of being the world’s best sport brand, adidas launches its newest brand campaign: Calling All Creators.
  • In this multi-channel brand campaign, adidas is calling on Creators to create.
  • The film demonstrates daily acts of creativity and imagination through the brand’s innovation, latest products and Creators both amateur and professional.
  • “Calling All Creators” encourages athletes to get up, get out and have the courage to make something new.
Agency:  Sockeye in Portland, Oregon

Air Date:
  • November 23, 2017 - premiers on Thanksgiving Day during the Dallas Cowboys vs. Los Angeles Chargers football game at 4:30PM Eastern Standard Time, and will air multiple times on major broadcast networks. It also will be streaming live in the digital space on Hulu and YouTube.
Some of the Creators Featured in the Film Include:
  • Kris Bryant - third baseman of the World Series Champion Chicago Cubs
  • Carlos Correa - 2015 Major League Baseball (MLB) American League Rookie of the Year, shortstop of the World Series Champion Houston Astros, 2016 National League MVP
  • Joel Embiid - NBA All-Rookie First Team center of the Philadelphia 76ers
  • DeAndre Hopkins - Pro Bowl wide receiver of the Houston Texans
  • Karlie Kloss – Supermodel
  • Damian Lillard – NBA player for the Portland Trailblazers, 2012 NBA Rookie of the Year, 2017 Leading scorer for the Trailblazers.
  • Von Miller – Linebacker for the Denver Broncos, 2015 Super Bowl MVP
  • Garbine Muguruza – 2017 Wimbledon Champion
  • Candace Parker - 2016 WNBA World Champion and WNBA Final MVP, forward of the LA Sparks
  • Pharrell Williams – Pop/R&B musician and producer, 11-time Grammy Winner
  • Paul Pogba – Top midfielder for Manchester United Football League
  • Dak Prescott - 2016 Offensive Rookie of the Year, quarterback of the Dallas Cowboys
  • Aaron Rodgers – Quarterback for Green Bay Packers, 2008 Super Bowl MVP
  • Robbie Rogers - former MLS player
Narration By:
  • A$AP Ferg – NYC-raised rapper and friend of the brand