adidas Originals Introduces: Pride Pack
adidas Originals celebrates LGBT Pride this month with the release of a limited-edition footwear series- The Pride Pack.
adidas Originals has taken three of the brand's most iconic silhouettes and re-imagined them for this special delivery. Replete with detail, each style in the pack draws inspiration from the LGBT pride rainbow flag, a symbol of equality and inclusiveness that signifies the diversity of the LGBT community.
Texture and movement are captured in each iteration; multi-colored paint trickles through the perforations in the Stan Smith; the upper of the adilette Slide is saturated in varying hues, leaving the three stripes fully visible; and the Superstar's sole is doused in paint splatter, giving the impression of having stomped through a spectrum of color.
This attention to detail extends to the inside of the Stan Smith and Superstar models as well, with both styles featuring vividly, color-saturated insoles.
To help commemorate the launch, adidas will be donating a portion of the Pride Pack's sales to its hometown neighbor, Portland's New Avenues for Youth, a local advocacy group that helps empower homeless and LGBT youth to build life skills for a successful future.
Additionally, adidas is teaming with Portland Monthly as a sponsor of the magazine's LGBT Pride Celebration, Flare, who will donate a portion of the event ticket sales to area LGBT charities.
Launching June 6th, the adidas Originals Pride Pack will be available at adidas Originals stores, adidas.com/originals and select adidas Originals retail partners. Links to product imagery, can be found below.
Pride Pack Superstar - $ 100
Pride Pack Stan Smith- $ 100
Pride Pack adilette Slide- $ 50
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367