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adidas Basketball Unleashes 'The Bull'

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adidas Basketball Unleashes 'The Bull'

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Derrick Rose Launches adiZero Rose 2 in Chicago - B-Roll
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17-Oct-2011

adidas unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. "The Bull" is a 60-second spot that celebrates one of basketball's most exciting players and showcases his athleticism, fearlessness and basketball prowess. "The Bull" debuted today on YouTube after the adidas Basketball Facebook page challenged its fan to unlock it for an early premiere. The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. It features a gore ankle strap for increased lockdown that also adjusts to accommodate Derrick's adiZero Speedwrap ankle brace. Available material includes footage of Rose launching the adiZero Rose 2 in Chicago as well as stills.
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