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adidas presents Yohan Blake and Veronica Campbell-Brown with their personalised adizero Prime SP...

[01-Aug-2012] On August 1, adidas welcomed World Champions Yohan Blake and Veronica Campbell-Brown to its London 2012 Media Lounge to present them with... Read More

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Tyson Gay Wears Personalized Patriotic adizero Prime SP During 100m Races

[01-Aug-2012] Ahead of the August 5 men's 100m final at the London 2012 Games, Tyson Gay will be wearing a pair of patriotic adizero Prime SPs,... Read More

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adipure Running Video

[31-Jul-2012] Become a stronger more natural runner with the adipure family of running shoes. This innovative line of shoes is designed to allow you to... Read More

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adidas Olympic Legends visit adidas London 2012 Media Lounge

[29-Jul-2012] On July 29, adidas welcomed Olympic legends Haile Gebrselassie (1996 and 2000 Olympic Champion 10K), Edwin Moses (1976 and 1984 Olympic... Read More

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French Basketball team visits the adidas London 2012 Media Lounge

[28-Jul-2012] French Basketball squad visited the adidas London 2012 Media Lounge today for a press conference / Q&A session with media. Read More

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miadidas Customizers Personalize London 2012 Inspired Shoes for Olympic Athletes and Fans

[27-Jul-2012] To celebrate the Olympic Games, adidas launches miadidas Customizers, a real-time art project uniting the most passionate artists,... Read More

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adidas & Nebraska Unveil New Football Uniforms for "Unrivaled Game" vs. Wisconsin

[27-Jul-2012] adidas and the University of Nebraska today unveiled new TECHFIT football uniforms the Cornhuskers will wear on September 29, 2012 when... Read More

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adidas Unveils New adizero Primeknit Running Shoe Ahead of the London Olympic Games

[26-Jul-2012] One day before the Olympic opening ceremonies, adidas today reveals the adizero Primeknit, its first one-piece upper performance running... Read More

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adidas Super 64 Basketball Tournament Kicks Off in Las Vegas

[25-Jul-2012] The adidas Super 64 basketball tournament kicked off today at Rancho High School in Las Vegas. adidas Super 64 hosts more than 400 of the... Read More

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Herbert Hainer, CEO of the adidas Group at the adidas London 2012 Lounge

[25-Jul-2012] Ahead of the London 2012 Olympic and Paralympic Games, CEO of the adidas Group Herbert Hainer visits the adidas Lounge at the Olympic Park... Read More