latest news

  • KANYE WEST and adidas Originals - YEEZY BOOST 350

    The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. First glimpsed in New York last February during the YEEZY SEASON 1 Fashion Week pr

  • adidas Ace + X Get Bold New Look with Eskolaite Pack

    In 2015, adidas launched a soccer revolution with the launch of ACE and X. Now, ACE and X have been given a unique makeover. As part of the 'Limited Collection' adidas today reveals the 'Eskolaite Pac

  • James Harden Chooses adidas in Unprecedented Partnership

    adidas today announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league's most prolific scorers and recognizable players begins the lon

  • Pharrel Williams & Pusha-T Discuss Creativity at adidas Originals Supershell Event

    On Saturday August 8, Pharrell Williams hosted an adidas Originals Supershell event in Los Angeles honoring Pusha-T and exploring the concept of what it means to be a Superstar. Williams invited an au

  • UCLA & adidas Unveil New 'City' Alternate Uniforms

    UCLA and adidas today unveiled the new 'City' Primeknit alternate football uniform for the 2015 season. Combining innovation and technology with style and detailing, the new special edition uniforms w

  • adidas launch Flamengo's new Sacred Robe

    Rio de Janeiro / Herzogenaurach, 13th August 2015, adidas is introducing the brand new home jersey for the most famous club in Rio, with slightly thinner black and red stripes that pays homage to its

  • adidas Ultra Boost Adds Colorways

    Today adidas unveils new colorways for Ultra Boost, our most technically-advanced running shoe with Boost technology bringing unprecedented comfort and energy mile after mile. The carefully-engineered

  • Away from the Past

    adidas and one of the world's biggest soccer clubs, Manchester United, have revealed the new Manchester United away kit for the 2015/16 season. The away shirt will be debuted in the Premier League's f

  • adidas Originals – Original Superstar – Pharrell Pays It Forward

    Inspired by their courageous pursuit of creativity, in the latest film from adidas Originals' Original Superstar series, Pharrell Williams comes face to face with his group of creative influencers. Ph

  • Texas A&M & adidas Unveil New Special Edition Uniforms For Halloween

    Texas A&M and adidas today unveiled the Aggie Nights Primeknit alternate football uniform, which will be worn by the Aggies exclusively on Halloween, Saturday, October 31st, versus South Carolina at K

  • adidas encourages fans to create their own game through latest Sport15 spot

    Portland, Ore. August 6, 2015 – adidas is challenging athletes to see their idols differently. Global soccer stars Leo Messi, Gareth Bale, James Rodriguez, Mesut Ozil and Thomas Muller, as well as NBA

  • adidas Group acquires Runtastic

    The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220 million.In li