latest news

  • Kanye West Debuts New Adidas Originals Yeezy Boost At The 2015 Grammy's

    adidas today announced it will release Kanye West's new adidas sneaker – the YEEZY BOOST, which Kanye debuted on-stage at the 2015 Grammy's in Los Angeles Sunday – on February 14 in New York. After m

  • Porsche Design Sport by adidas – Running

    A purist look, innovative design and cutting-edge performance – the new season presents engineered apparel that will deliver an exclusive endurance-sports experience. Lightweight, breathable fabrics m

  • adidas Originals Superstar 80s by Gonz

    Going against the grain and blasting a new path forward is the Mark Gonzales way. He is an innovator and an iconoclast, and it is this pioneering spirit that adidas Originals pays homage to with their

  • adidas Originals Superstar 80s by NIGO

    Many designers try and tap into the zeitgeist, but designer/creative NIGO has proved time and time again that he is a master of the craft. An undisputed game-changer within style culture, NIGO's

  • adidas Originals by Rita Ora SS15: Super Pack

    Range Overview:For SS15, once again the brand with the three-stripes unites with one of the planet's brightest rising stars: muse, actress, style icon and musician – Rita Ora.Encapsulating the power,

  • adidas NEO Label Announces the #NOWISEVERYTHING Campaign

    adidas NEO Label dedicates 2015 to its fans, by announcing the year of the NEOLover. It's Spring/Summer 2015 #NOWISEVERYTHING campaign encourages teens from around the world to seize the moment and li

  • adidas Football Offers Custom Porsche 911 Carrera Sports Cars to Fastest Prospects

    adidas Football today announced that the brand is offering custom Porsche® 911® Carrera® sports car to the three fastest prospects. This offer is open to the athletes who sign with adidas prior to run

  • Damian Lillard Stars in New TV Campaign

    adidas and Foot Locker today debuted a new TV commercial featuring NBA star Damian Lillard and his first adidas signature shoe, the D Lillard 1.Entitled "Signature Celebrity," the spot opens with Lil

  • adidas Originals Introduces XENO

    Snakeskin isn't new. Reflective's been done before. XENO is and hasn't. Introducing a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. Respons

  • adidas Introduces Heel-Only Springblade Ignite

    Today adidas unveils Springblade Ignite, the first Springblade with heel-only blades. Nine individually tuned blades and an adiprene forefoot work together to provide cushioning and explosive energy r

  • adidas Changes Shoe Launch Game with Industry's First Hype Sneaker Reservation App

    adidas Confirmed mobile app set to debut the release of highly anticipated Kanye West collaborationKids will do anything to get their hands on the latest hype shoes, yet there hasn't been an efficient

  • adidas Football Unveils Uncaged Collection

    The football season doesn't end for adidas as the three stripes today unveiled the Uncaged Collection, featuring five new adizero 5-Star 4.0 cleats, each showcasing a different beast: lion, bear, bull