latest news

  • adidas Celebrates the Birth of the Next Generation of Brazilian Superstars

    adidas announced that every baby born in Brazil tomorrow Tuesday December 3, the day of the 2014 FIFA World Cup match ball launch, will be given the special chance to receive an adidas brazuca ball.Th

  • Timberwolves "Lights Out" Alternate Uniform

    This season, the Minnesota Timberwolves debut all-new "Lights Out" alternate uniforms that will be worn for 10 games throughout the 2013-14 season. The "Lights Out" uniforms will debut on-court on Nov

  • adidas Mutombo

    In honor of the adidas Mutombo 20th anniversary, adidas Originals will be releasing a black and white colorway of the signature shoe on December 14, 2013.The Mutombo signature basketball shoe was orig

  • adidas and FIFA Extend Partnership Until 2030

    One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement...

  • miCoach Elite Team System

    This new adidas product is the first system of its kind that uses physiological data in real time sending it straight to a coach's tablet on the side-line. The system not only provides real-time insig

  • New Spain kit for FIFA World Cup 2014

    adidas is today proud to present the new kit of the Spanish team in partnership with the Royal Spanish Football Federation. The kit, featuring a powerful red & gold combination, was launched during a

  • Argentinean Federation Kit for 2014 FIFA World Cup Brazil™

    adidas is today proud to present the new official Argentinean Football Federation jersey to be worn by the team during the upcoming FIFA World Cup 2014 in Brazil.

  • adidas and the NBA Unveil "Big Logo" Holiday Collection for Christmas Day Games

    This season, adidas and the NBA continue the annual Christmas Day uniform program with the all-new "BIG Logo" Holiday Collection.

  • adidas Unveils German National Team's World Cup Home Kit

    At the 2014 FIFA World Cup™ in Brazil, the German team will play a World Cup for the first time in an all-white kit. Supplier adidas today presented the new home jersey in collaboration with the Germa

  • New Russian Kit for FIFA World Cup 2014

    In the lead-up to the FIFA World Cup 2014 adidas is proud to present the new Russian National Team home kit which is the lightest one ever created by adidas. Original features of the outfit include a

  • Japanese Federation Kit for 2014 FIFA World Cup Brazil™

    adidas and the Japan Football Association (JFA) are proud to release the new official home uniform for the Japan National Football Team, as the squad prepares to compete in the upcoming 2014 FIFA Worl

  • Colombian Federation Kit for 2014 FIFA World Cup Brazil

    Today, adidas is proud to present the kit to be worn by the Colombian national team for the upcoming 2014 FIFA World Cup Brazil™.The new design of the Colombian jersey draws upon symbolic elements tha