latest news

  • Nicole Winhoffer is the new Global Trainer for adidas Women

    adidas announces its partnership with internationally acclaimed fitness artist Nicole Winhoffer as its new ambassador for adidas by Stella McCartney. Nicole will debut pieces for adidas by Stella McCa

  • adidas Unveils Redesigned Supernova Glide Boost 7

    Today adidas unveils the new adidas Supernova Glide Boost 7. The biggest update is in the women's silhouette, created specifically for female runners. The redesigned upper is sleek, slimming and styli

  • Mississippi State to Debut New adidas Mantraflage Cleats

    The #1 ranked Mississippi State and adidas have been hinting at a new design all week and today vs. Alabama, the Bulldogs will debut cleats featuring adidas' new Mantraflage design. adidas' Mantraflag

  • OPEN NOW: adidas Originals ZXFLUX Experience

    adidas Originals opened the doors to the ZXFLUX Experience exhibition in New York City last night to a select guest list of influencers.Open to the public beginning today through November 23, 2014, th

  • Derrick Rose and adidas unveil new D Rose 5 Boost colorways

    The D Rose 5 Boost is the ultimate signature shoe to outfit Derrick Rose on and off the court. It features adidas' most innovative technology and the most personal details ever included on a shoe in t

  • adidas Originals x Black Scale

    adidas Originals is partnering with Black Scale, a San Francisco-based streetwear brand, for this exclusive limited edition collaboration. The collaboration includes the ZX 7000, Forum Hi and a BMX-in

  • NYC celebrates all things ZXFLUX

    To celebrate the U.S. launch of the #miZXFLUX app and next chapter in the ZX story, adidas Originals is opening the ZXFLUX Experience exhibition in New York City.ZXFLUX ExperienceInfinite Possibilitie

  • adidas/Louisville Unveil Uniforms for Armed Forces Classic

    adidas and University of Louisville today unveiled commemorative uniforms for the Cardinals basketball team to wear during Friday's Armed Forces Classic at the US Coast Guard Air Station Borinquen in

  • #miZXFLUX app officially launches in U.S.

    In recent months, tens of thousands of original ZXFLUX designs have flooded social media, all created by the #miZXFLUX app – the first-of-its-kind consumer facing tool that has set a new bar in sneake

  • adidas Unveils Pure Boost Camo

    In celebration of our nation's heroes, adidas today launches the Pure Boost Camo. The iconic print comes in green and gray. The adidas Pure Boost is the first shoe with an entire Boost cushioning mids

  • adidas Unveils Movember-Inspired Baseball Boost Cleat

    In the spirit of Movember, adidas today unveiled the latest colorway of the Energy Boost Icon – the most comfortable cleat in baseball. The Movember edition features a Mo-inspired "stache-camo" patter

  • Mississippi State & adidas Unveil Egg Bowl Uniform

    #1 ranked Mississippi State University and adidas today unveiled new alternate TECHFIT football uniforms the Bulldogs will wear in the Egg Bowl on Saturday November 29.Mississippi State's white TECHFI