latest news

  • adidas ACE15 Behind the Scenes Video

    Some players are born to control. They are the ones that pull the strings and set the pace. Every great team needs the players that keep it on track. That bring the coaches plans into action. They bri

  • adidas X15 Behind the Scenes Video

    Some players can never be controlled. They are the spark that ignites a game. They defy rules and structure. The moment of genius that gets the crowd off their seat – that's their specialty. There is

  • adidas Recognized For Excellence In Energy Efficiency

    adidas today is recognized by the organizing partners of the Advanced Rooftop Unit (RTU) Campaign (ARC) for leadership and excellence in commercial building RTU efficiency.adidas received the award fo

  • adidas & Snoop Dogg Launch New Football Cleat

    adidas and Snoop Dogg today officially unveiled the next generation of their football collaboration, the Snoop Dogg adizero 5-Star 4.0 Uncaged cleat and Gameday Trainer.Designed and created in partner

  • adidas Takes Shoes Off Runners' Feet In Boulder In Exchange For Greatest Running Shoe Ever

    adidas is confident that it has the greatest running shoe ever. To prove it, as 50,000 runners took on Boulder this Memorial Day, adidas took to the streets to ask racers to exchange the shoes on thei

  • adidas Introduces X And Ace To Help You Be The Difference

    day, there are only two types of players - those that cause chaos and those that control everything. The best managers, players and minds have spoken – soccer has changed. For the first time, these tw

  • adidas Redesigns FC Bayern Munich Home Jersey

    Tomorrow, FC Bayern Munich will celebrate their 25th League Championship trophy with a new home jersey.The adidas jersey comes in a vibrant red tone reflecting the club's traditional color. Red shorts

  • adidas x D Lillard 1 PDX Carpet Edition

    adidas and Portland Trail Blazers guard Damian Lillard today unveiled a commemorative PDX Carpet inspired edition of the D Lillard 1 basketball shoe. Paying homage to Portland International Airport's

  • adidas Cosmic Boost Takes Over Colorado

    Ahead of Memorial Day weekend, adidas shows off Climachill Cosmic Boost – taking inspiration from the scenic views of Denver and the surrounding area. Keep your feet cool when the road gets hot during

  • adidas Football Launches Primeknit Cleat

    adidas Football is bringing their innovative Primeknit technology to the gridiron, officially launching the adizero 5-Star 4.0 Primeknit today in three colorways.The lightweight Primeknit upper, paire

  • Soccer Is Changing And adidas Is Leading The Way

    The game of soccer has changed over the years. Positions, traits and attributes that mattered before are irrelevant. There's a new set of rules. Forget everything you thought you knew about soccer, th

  • adidas Football Launches adizero 5-Star Gold Football today unveils the adizero 5-Star 4.0 Gold, a collection of light and loud cleats that make the fastest players even faster. At only 8 ounces, the adize