latest news

  • Derrick Rose and adidas unveil new D Rose 5 Boost colorways

    The D Rose 5 Boost is the ultimate signature shoe to outfit Derrick Rose on and off the court. It features adidas' most innovative technology and the most personal details ever included on a shoe in t

  • adidas Originals x Black Scale

    adidas Originals is partnering with Black Scale, a San Francisco-based streetwear brand, for this exclusive limited edition collaboration. The collaboration includes the ZX 7000, Forum Hi and a BMX-in

  • NYC celebrates all things ZXFLUX

    To celebrate the U.S. launch of the #miZXFLUX app and next chapter in the ZX story, adidas Originals is opening the ZXFLUX Experience exhibition in New York City.ZXFLUX ExperienceInfinite Possibilitie

  • adidas/Louisville Unveil Uniforms for Armed Forces Classic

    adidas and University of Louisville today unveiled commemorative uniforms for the Cardinals basketball team to wear during Friday's Armed Forces Classic at the US Coast Guard Air Station Borinquen in

  • #miZXFLUX app officially launches in U.S.

    In recent months, tens of thousands of original ZXFLUX designs have flooded social media, all created by the #miZXFLUX app – the first-of-its-kind consumer facing tool that has set a new bar in sneake

  • adidas Unveils Pure Boost Camo

    In celebration of our nation's heroes, adidas today launches the Pure Boost Camo. The iconic print comes in green and gray. The adidas Pure Boost is the first shoe with an entire Boost cushioning mids

  • adidas Unveils Movember-Inspired Baseball Boost Cleat

    In the spirit of Movember, adidas today unveiled the latest colorway of the Energy Boost Icon – the most comfortable cleat in baseball. The Movember edition features a Mo-inspired "stache-camo" patter

  • Mississippi State & adidas Unveil Egg Bowl Uniform

    #1 ranked Mississippi State University and adidas today unveiled new alternate TECHFIT football uniforms the Bulldogs will wear in the Egg Bowl on Saturday November 29.Mississippi State's white TECHFI

  • NYC Marathon Winners Kipsang + Keitany Break the Tape Wearing adidas adizero Adios Boost 2

    Wilson Kipsang and Mary Keitany won the 44th New York City Marathon wearing the adizero Adios Boost 2 with a time of 2:10:59 for Kipsang and 2:25:07 for Keitany. Their wins mark the 21st and 22nd maj

  • adidas/John Wall Surprise D.C. with Halloween Treats

    On Halloween, Washington Wizards guard John Wall surprised a few unsuspecting D.C. kids when he opened the door of an unassuming row house in Capitol Hill and presented trick-or-treaters with pairs of

  • Texas A&M and adidas Unveil 1939 Throwback Uniforms

    Texas A&M University and adidas today unveil 1939 throwback uniforms the Aggies will wear for their home game against the University of Louisiana-Monroe on November 1 at Kyle Field. The vintage-style

  • adidas and Foot Locker Debut New TV Commercial with John Wall

    adidas and Foot Locker today debuted a new TV commercial featuring NBA star John Wall and his first adidas signature basketball shoe, the J Wall 1