latest news

  • adidas ACE15 Behind the Scenes Video

    Some players are born to control. They are the ones that pull the strings and set the pace. Every great team needs the players that keep it on track. That bring the coaches plans into action. They bri

  • adidas X15 Behind the Scenes Video

    Some players can never be controlled. They are the spark that ignites a game. They defy rules and structure. The moment of genius that gets the crowd off their seat – that's their specialty. There is

  • adidas Football Launches adizero 5-Star Gold Football today unveils the adizero 5-Star 4.0 Gold, a collection of light and loud cleats that make the fastest players even faster. At only 8 ounces, the adize

  • adidas to Launch New TV Spot During National Championship

    adidas today launched the brand's new TV spot called "Takers" that will debut during the NCAA men's basketball National Championship Game on CBS. The new commercial is part of adidas' Sport15 video se

  • adidas Football Unveils Limited Edition Pro Day Cleats

    adidas Football kicks off Pro Day season today with the launch of the adizero 5-Star 4.0 and FREAK x Kevlar® in a limited edition colorways.The Pro Day adizero 5-Star 4.0 and FREAK x Kevlar® feature a

  • adidas Football Awards $100K to Three Fastest Prospects

    adidas Football today announced that they are awarding $100K to the three fastest adidas athletes: Trae Waynes of Michigan State (4.31), Phillip Dorsett of Miami (4.33) and Kevin White of West Virgini

  • adidas football signs top prospects

    adidas today announced partnerships with top prospects including quarterback Brett Hundley of UCLA, wide receivers DeVante Parker of Louisville, Kevin White of West Virginia, Dorial Green-Beckham of M

  • adidas Football Offers Custom Porsche 911 Carrera Sports Cars to Fastest Prospects

    adidas Football today announced that the brand is offering custom Porsche® 911® Carrera® sports car to the three fastest prospects. This offer is open to the athletes who sign with adidas prior to run

  • adidas Football Unveils Uncaged Collection

    The football season doesn't end for adidas as the three stripes today unveiled the Uncaged Collection, featuring five new adizero 5-Star 4.0 cleats, each showcasing a different beast: lion, bear, bull

  • adidas Unveils New Uniforms for 2015 U.S. Army All-American Bowl

    adidas today unveiled the 2015 U.S. Army All-American Bowl uniforms – featuring the new Primeknit TECHFIT uniform system. The nation's top high school football players will debut adidas' new uniform

  • Wisconsin to Debut New adidas Mantraflage Cleats

    adidas and Wisconsin today unveil the special edition Mantraflage cleats the Badgers will wear on Saturday for the Big Ten Championship Game. adidas' Mantraflage concept is inspired by the motivationa

  • Mississippi State & adidas Unveil Egg Bowl Uniform

    #1 ranked Mississippi State University and adidas today unveiled new alternate TECHFIT football uniforms the Bulldogs will wear in the Egg Bowl on Saturday November 29.Mississippi State's white TECHFI