latest news

  • adidas Extends Partnership with NBA All-Star Damian Lillard

    adidas today announced a long-term partnership extension with NBA All-Star point guard Damian Lillard of the Portland Trail Blazers.

  • adidas Originals bring back the Key Trainer

    adidas Originals is bringing back the Key Trainer, former professional football player Keyshawn Johnson's signature training and turf shoe originally released in 1996. As the 1996 #1 NFL Draft Pick, K

  • The Journey of @brazuca

    As part of adidas Soccer's 2014 FIFA World Cup lead up, we've developed an innovative camera-ball – the brazucam – which captures 360º views through six different lenses.This ball is currently traveli

  • adidas Announces Dates For 2014 adidas Uprising Grassroots Basketball Programs

    adidas today announced its 2014 adidas Uprising grassroots basketball schedule which includes a four-tournament series, an elite skills camp and adidas Nations all designed to showcase the best young


    Herzogenaurach, March 27, 2014 – adidas announced today a long term partnership with Oscar nominated, Grammy Award winning super star Pharrell Williams.

  • adidas Baseball Signs Cubs Top Draft Pick Kris Bryant

    adidas Baseball has signed Chicago Cubs third baseman Kris Bryant. The #2 overall pick in the 2013 MLB Draft, Bryant led the nation in home runs last year while earning the Golden Spikes Award, Dick

  • adidas Originals' Brazilian collab for SS14

    In an exclusive collaboration between two of the world's most evocative brands, adidas Originals' meets Brazil´s The Farm Company. Taking iconic Styles from adidas Originals rich heritage...

  • adidas Unveils Earth Pack Cleat Collection

    adidas today officially unveils the Earth Pack: a new series of cleats inspired by Brazilian rainforests. The Earth Pack is a collection of uniquely designed cleats for each of the four main silos: