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  • adidas Originals C-10

    This summer, adidas Originals introduces the C-10. Inspired by innovative automobile design and cutting edge architecture, the C-10 draws from adidas running, basketball and adidas fashion archives. D

  • adidas Launches Predator Instinct Cleat Collection to Celebrate 20th Anniversary

    adidas today celebrates the 20th anniversary of the iconic Predator soccer cleat with the unveil of the Predator Instinct. Some of the world's best players, including Mesut Özil of Germany, Ángel di M

  • UCLA & adidas Unveil New TECHFIT Football Alternate Uniforms

    UCLA and adidas today unveiled a new TECHFIT football alternate uniform for the 2014 season. The new "LA Steel" look marks the first grey uniform in school history. The Bruins' jerseys and pants are r

  • Top NBA Draft Picks Join adidas

    adidas today announced partnerships with Joel Embiid, the No. 3 pick by the Philadelphia 76ers and Marcus Smart, the No. 6 pick by the Boston Celtics. Embiid and Smart join No. 1 overall pick Andrew W

  • adidas Launches Pure Boost Reveal and Energy Boost Reveal

    Today, adidas unveils Pure Boost Reveal and Energy Boost Reveal that feature a heathered two-tone stretch mesh upper.

  • adidas Unveils MLB All-Star Energy Boost Cleat

    adidas Baseball today unveiled the special edition Energy Boost Icon cleat for the Major League Baseball All-Star Game tomorrow night. Kris Bryant of the Cubs and Hunter Renfroe of the Padres debuted

  • adidas Has Clean Sweep at 2014 FIFA World Cup

    adidas wins the 2014 FIFA World Cup on and off the field with its teams, athletes and real-time marketing of the brand's "all in or nothing" campaign.Key figures relating to the adidas "all in or noth

  • David Beckham predicts Argentina to win 2014 FIFA World Cup

    On the eve of the 2014 FIFA World Cup Final, David Beckham predicted Argentina as the winners during the last episode of adidas' live streamed "The Dugout" series. Hosted by KICKTV's Jimmy Conrad and