latest news

  • adidas Brings Game-Changing Energy to the Court with Boost Basketball Shoes

    adidas today introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes.

  • adidas Super 64 Tips Off in Las Vegas

    adidas Super 64 tips off today in Las Vegas with 64 of the top 17U, 16U and 15U teams in the country competing in the season ending championship for the adidas Gauntlet tournament series. The 17-year-

  • adidas Launches Customizable Energy Boost ESM

    The adidas Energy Boost is getting revamp with stylish mesh details and breathability for the first time in a spot that shows what it's like when running feels like floating and looks like flying as t

  • AC Milan Unveils adidas Away Kit

    AC Milan and adidas today unveiled the club's away kit and special edition logo for the 2014-15 season. AC Milan coach Filippo Inzaghi and players – including Mattia De Sciglio and Jérémy Ménez – re

  • adidas Originals C-10

    This summer, adidas Originals introduces the C-10. Inspired by innovative automobile design and cutting edge architecture, the C-10 draws from adidas running, basketball and adidas fashion archives. D

  • adidas Launches Predator Instinct Cleat Collection to Celebrate 20th Anniversary

    adidas today celebrates the 20th anniversary of the iconic Predator soccer cleat with the unveil of the Predator Instinct. Some of the world's best players, including Mesut Özil of Germany, Ángel di M

  • UCLA & adidas Unveil New TECHFIT Football Alternate Uniforms

    UCLA and adidas today unveiled a new TECHFIT football alternate uniform for the 2014 season. The new "LA Steel" look marks the first grey uniform in school history. The Bruins' jerseys and pants are r

  • Top NBA Draft Picks Join adidas

    adidas today announced partnerships with Joel Embiid, the No. 3 pick by the Philadelphia 76ers and Marcus Smart, the No. 6 pick by the Boston Celtics. Embiid and Smart join No. 1 overall pick Andrew W