• 12-JUN-2017

  • Johannesburg

ADIDAS REVEALS ULTRABOOST X IN NEW, STRIKING MYSTERY BLUE COLOURWAY

UltraBOOST X 12
Cape Town, 12 June 2017: adidas Running today adds an eye-catching mystery blue colourway to its UltraBOOST X collection, giving female runners a fresh new way to stand out in the streets. Launched earlier this year, UltraBOOST X is adidas’ pinnacle performance shoe, tailored to the unique shape of the female foot and designed to make women greater every run.
The unique design of UltraBOOST X reflects the female foot’s natural running silhouette for an enhanced performance with every step. The shoe’s distinctive Dynamic Arch works alongside a sculpted midfoot and Primeknit upper to adapt effortlessly to the changing shape of the female foot, delivering superior comfort and support.
To develop the shoe, adidas Innovation Technologies used the ARAMIS system, a motion-tracking technology that offers a highly detailed analysis into the movement of the foot. The shoe was built around the female foot, with focus on exact points that require most support and where the foot needs room for natural expansion.
The leading innovations featured in UltraBOOST X include:
-          Dynamic Arch – designed to contour the arch of the female foot and adapt effortlessly to the changing shape as she runs.
-          Primeknit upper – that wraps underneath the arch of the foot for additional support, with the pattern in the toe area more open to ensure increased breathability.
-          100% full-length Boost midsole – crafted for ultra-responsive comfort and cushioning that stores and returns energy with every stride.
-          Continental Rubber 4-way stretch web outsole – created for a female gait, providing good traction for urban running, in any condition.
Senior manager for adidas Running SA, Pieter Warnich said: “adidas Running takes women’s running needs seriously and with the unique design of Ultraboost X made to enhance her performance with every step, we aim at getting better. We’re excited to see women all over the country taking on their cities and running in the hills and sharp curves of their CBD’s while standing out in their fresh new Ultraboost X shoes”.  
adidas #UltraBOOSTX has a retail price of R2799 and available at selected adidas retail stores, adidas ecomm and select Totalsports from 29th June.
Follow the conversation at @adidasrunning and @adidasZA on Instagram and Twitter.

contacts

  • Tebogo Kgosi
    Senior Manager City Activation & Newsroom
    South Africa
    +27117986900
    +27635029440
  • Peter Mokoko
    Consultant
    South Africa
    -
    +27 71 537 8886