• 21-AUG-2017

ADIDAS ATHLETICS UNVEILS NEW Z.N.E. PULSE COLLECTION, THE FIRST APPAREL RANGE TO BE INSPIRED BY ATHLETES’ HEARTBEATS

Wayde van Niekerk
- Inspired by athletes’ heartbeats and pre-game emotions, adidas Athletics has created the Z.N.E. Pulse Knit Hoodie featuring a unique ‘heartbeat knit’ pattern
- adidas Athletics has used unique athlete data – based on pre-game heartbeat rates – to inspire the collection
- Z.N.E. Pulse Collection will be worn by athletes from a range of sports including Wayde van Niekerk, Akani Simbine, Thulani Hlatshwayo and Warren Whiteley



South Africa, 21 August, 2017: adidas Athletics has today unveiled its latest Z.N.E. collection, the first apparel range of its kind to be inspired by the rising heartbeat of athletes before a game. adidas has worked closely with athletes during the development process, including collecting and analysing data to help shape the Athletics Pulse range. This has focused on the ‘pulse moment’ when athletes leave the locker room and head towards the field of play, a moment when the athletes’ heart rate peaks in anticipation.
At the heart of the collection is the adidas Z.N.E. Pulse Knit Hoodie, crafted with the unique heartbeat knit in breathable merino wool. It is designed to ensure a comfortable fit for every athlete, no matter the sport they compete in. The collection, which features a variety of knitted and Jacquard hoodie designs, has been created to seamlessly move from game day to any day. Its next level craftsmanship is evidenced in the trim details, iconic design markers and functional construction. The knit version also ensures the wearer stays cool when the pre-match heat is on.

The collection will be worn by a selection of leading athletes from across a range of sports. This will include international footballers Gareth Bale and Paul Pogba, basketball star James Harden, local track athletes Wayde van Niekerk and Akani Simbine, National footballer Thulani Hlatshwayo and Rugby captain Warren Whiteley.

@adidasZA will be bringing Z.N.E Pulse through a social media activation using our local athletes, assets and partners which culminate in a consumer-athlete engagement opportunity. Keep a look out for #ThePulseOf and #ZNE to follow this unique consumer experience.
The adidas Athletics Z.N.E. Pulse Collection will be available at select retail stores on 31st August 2017 at own retail stores at a retail price of R3799.
Visit www.adidas.com/athletics for more information and follow the conversation at @adidasZA on Twitter and Instagram.
-ENDS-
Notes to Editors:
About adidas Athletics

The adidas Athletics category has a mission to reinvigorate and revolutionize the badge of sport as an object of desire. It recognizes the need for athletic expression off the field of play, whatever the field of play. Bridging the gap between athletes’ style and their life of sport, it champions a unique and fresh point of view, celebrating and highlighting the untold stories of innovation that get under the skin of sport.

For further media information please contact:
Kele Shomang
By Design Communications
Consultant
Tel: +27 82 067 6401

Tebogo Kgosi
adidas South Africa
PR manager
Tel: +27 (11) 798 6900