adidas ATHLETICS: From Pitch to Street to Runway
Different locations but the eyes stare the same, we feel displaced in our own communities as if we do not belong here, we belong here though and this is why we're here, this is what this range is about, finding your focus.
Our focus has always been to tell stories, stories unheard of, not seen and from places less known. To give light and to show that's it's possible.
The Instagram stories from Street Etiquette remind us that we are not too far from a global voice that strives for unity.
Bale, Harden, Street Etiquette...Sartists.
All these names and faces, bigger than ours, more known than ours, but we have our place, right in-between the cracks in the pavement where flowers bloom and something grows from nothing.
This range reminds us that no matter how many of us and others there are, one should never forget the responsibility they have for telling their stories and sometimes even those of others.
Tebogo KgosiSenior Manager City Activation & NewsroomSouth AfricaTebogo.Kgosi@adidas.com--
more from lookbooks
ADIDAS RUNNING SET FAST FREE BY MAKING BOOST LIGHT AVAILABLE FOR CONSUMERS FOR THE FIRST TIME EVER WITH THE ADIDAS ADIZERO SUB2
ADIDAS UNVEILS EVOLVED ULTRABOOST AND ULTRABOOST X SILHOUETTES, FEATURING A BRAND-NEW PRIMEKNIT CONSTRUCTION
adidas by Stella McCartney unveils the Fall/Winter 2017 collection: designed for creative movement