In 2011, adidas launched the “adidas is all in” brand marketing campaign, the biggest marketing campaign in the brand’s history. Featuring personalities from the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, the campaign fused the worlds of sport, music and fashion by showcasing adidas’ distinctive presence across and into different sports, cultures and lifestyles.
Following the first chapter in March 2012 with adidas Running and CLIMACOOL® in the focus, adidas is taking it one step further by inviting fans and consumers to be an active part of the campaign activation and share their voice, their motivations and inspirations. The brand wants to go all in side by side with its fans and in fall/winter 2012 adidas Originals embraces this attitude by launching the “all originals represent” brand film and the associated marketing activation “represent your crew”, allowing its audience to share their passion, personality, individuality and style.Read More / Download
What is the creative idea behind the newest chapter of the “adidas is all in” marketing campaign?
The Originals chapter of the 2012 “adidas is all in” campaign zooms into the stages for everyone: the streets and sidewalks across the globe. From New York to Tokyo, from Rio de Janeiro to Paris, any city in the world has its people that represent their home, their passions, their ambitions and their joy of life. Signed off by the tagline “All Originals represent”, the creative inspires and invites consumers worldwide to go all in and represent what they’re all about, as individuals and as part of a bigger whole – their crew.Read More