Connor McDavid Chooses adidas In Athletic Partnership
The #1 Overall Draft pick in the recent NHL Draft becomes adidas’ newest Brand Ambassador and will be featured in an upcoming TV campaign.
adidas today is pleased to announce a new partnership with Connor McDavid the #1 overall draft pick in the 2015 NHL draft. A native of Newmarket, Ontario, McDavid will exclusively wear adidas Performance apparel and footwear.
“We are a brand of creators and Connor embodies this both on and off the ice – he is truly a game changer”, said Stewart Smith, Vice President of Marketing, adidas Canada. adidas partners with the best athletes in the world and we are privileged to add Connor to this impressive team.”
"I'm really excited to be partnering with an iconic brand such as adidas. They have a great team of people who provide great support and even better products”, said Connor McDavid. “It’s an honour to be a part of #teamadidas, thanks to everyone who made this possible."
As part of this partnership McDavid will play a key role in future performance product launches; he will be featured in an upcoming TV campaign that is set to air early September.
Melanie CammalleriCategory Brand PlannerCanadaMelanie.firstname.lastname@example.org