The revolution continues. Climachill is back in black
Realizing that when it comes to performance, every degree matters, the new Climachill product range makes sure athletes can perform at their best regardless of heat, through new age design and material selection for maximum cooling. The revolution truly continues – in black. The campaign presents the evolution of Climachill (from 2014) with the new and valiant black training shirt; which is not only sleek in design and aesthetics, but also at the forefront of active-cooling technology within the sporting goods industry. Thanks to its cutting edge instant cool sensation, advance breathability and supreme heat and moisture transfer capabilities, the shirt keeps body temperatures under control even in the hottest conditions. Enabling athletes of all levels to train harder, run longer and stay focused, enhancing athletic performance whether in training or in the intensity of competition.
The adidas Climachill line has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide instant cooling sensation on contact. A micro fiber fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximizes surface contact with skin, transferring more heat away from the body.
Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the climachill range: 'Moving from England to Spain has been an exciting journey from all aspects: different country, culture, language, an amazing club and of course weather. I keep my performance at a high level by working hard every day and push myself to the limits. By having athletes' needs always in mind, adidas leads in innovating sports technologies: its cooling technology helps me by regulating my body temperature and releases excess moisture from my body, which enables me perform. For me it's massively important to have both style and performance in one product. The new black (mélange) training t-shirt is the perfect example for sports apparel that looks cool and keeps you cool.'
Simona Halep, #3 WTA Ranked tennis player also welcomed the new member of the Climachill range: 'Playing in extreme conditions can be challenging both mentally and physically. I need to wear sportswear that helps me to concentrate better during practices and major tournaments. Especially, in tournaments like Melbourne or Miami I For Immediate Release need an outfit that keeps my body temperature under control. The new black t-shirt is an essential must-have in any women's sports wardrobe – just like the little black dress for any casual nights out. It flatters my body shape and looks great on-and off-court.'
Dr Maarten Hupperets, Director Future Sport Science at adidas explained why it is important to consider body temperature during working out: 'Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions. To maintain a stable body core temperature, the human body will make efforts to loose excess heat. Climachill line has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions: let it be even in black colour in hot summer days'.
For more information visit adidas.com/climachill, and follow the conversation on Twitter and Instagram with #climachill & #uncontrolyourself and @adidas
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John FebbraroCategory Brand PlannerCanadaJohn.Febbraro@adidas.com905-266-4387