Ultimate Energy Return
Ultra BOOST contains 20 percent more BOOST* which performs consistently in any conditions, for countless kilometers; season after season. Using thousands of unique energy capsules, BOOST technology returns energy conventional EVA midsoles lose. BOOST provides support and guidance through a runner's gait without compromising the energy needed to experience your greatest run ever.
"Answering athlete's needs through sports performance innovation is the heartbeat of adidas. And right now that need is more energy," said Eric Liedtke, adidas Executive Board Member responsible for Global Brands. "Ultra BOOST represents the culmination of years of work and meticulous research striving to create the greatest running shoe ever. All of the very best in adidas technology has been combined to create a shoe that provides industry leading Energy Return, alongside unprecedented adaptability and comfort."
Through cutting edge research, the adidas Innovation Team (aIT) has learned that a runner's foot can expand up to 10 mm or more in width during running. When this expansion is restrained it can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other fit technologies that don't allow the foot to stretch naturally, Ultra BOOST uses adidas Primeknit to allow the natural expansion of any foot shape. adidas Primeknit is forgiving, yet snug, fully adjusting to the foot as it moves. This leads to improved comfort and support, minimizing the risk of chafing and blistering.
Ultra BOOST features an innovative Stretch Web outsole that adapts and moves with the foot. The perforated elastic design harnesses the energy of BOOST without restricting any of its qualities to deliver an unrivalled energized ride.
Ultra BOOST features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter cradles the foot and adapts to the high extension of the Achilles. Furthermore, a new featherweight sock liner adapts to a runner's natural foot form, for a custom and comfortable fit.
Ultra BOOST also contains a new dual-density TORSION® SYSTEM, embedded into the shoe's base. This allows more independent movement between heel and forefoot for superior stability.
Your greatest run ever awaits with Ultra BOOST at www.adidas.com/ultraboost. adidas Ultra BOOST will be available at adidas.com from February 11, 2015, RRP €xx.
Melanie CammalleriCategory Brand PlannerCanadaMelanie.firstname.lastname@example.org