• 11-JUL-2013

  • UK

adidas and Basketball Superstar Derrick Rose Announces World Tour

UK (June 6, 2013) – adidas today announced official plans for the D Rose Tour with NBA superstar Derrick Rose. Spanning two continents, 10 countries, 13 cities and 24 days, the D Rose Tour represents the most expansive and large-scale effort to connect Derrick Rose with fans, grow the game internationally and showcase the latest from adidas Basketball.

Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attending the tours will have the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events including basketball demonstrations and games, contests, in-store appearances, social media and more.

On Wednesday 10th July, D Rose visited the adidas Jump Store, a bespoke pop up store in East London dedicated to adidas basketball that was designed to give fans an interactive experience and the chance to get their hands on the latest D Rose footwear. In the store D Rose met over 500 fans and help them to jump from the specially designed floor to grab a pair of his latest D Rose 3.5 shoes to take away. Fans were recruited via @adidasUK for the chance to take on the challenge.