• 28-JAN-2014

Olympic superstars launch new adidas women's workout collection

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adidas enters the Spring Summer season by launching its brand new women's workout collection with top athletes Jessica Ennis-Hill, Laura Trott and Jodie Williams. The British heptathlon, cycling and sprint stars model the new fashion-inspired range, which includes women's training and running silhouettes in technical fabrics and striking new prints.

Launched this month, the new range is perfect motivation to kick start the New Year fitness season in style. The ultimate fusion of performance and fashion, the collection sets the athletic tone for the season offering distinctive outfits for all training and running.

The Spring Summer 14 season sees the adidas cross category, multi-purpose workout collection increase to seven key pieces, combining high performance technology with on-trend prints, bold colour blocking and new fabric mixes. The perfectly engineered pieces use adidas Climalite and Climacool technologies to enable range of movement alongside breathability and cooling properties.

The seven key items - Supernova Racer Bra, Techfit Tank, Prime Tee, Prime Hoody, M10 Short, Techfit Capri and Ultra Tight - allow the flexibility to adapt looks to suit individual workouts, providing the ultimate capsule training wardrobe whatever the performance level.

Collection available from January, 2014 onwww.adidas.co.uk/workout