latest news

  • John Wall Embarks on adidas Take on Summer Tour Across Asia

    Check out images from the adidas John Wall Take on Summer Tour, where he visited Beijing on August 19 and Shenyang on August 20. Fans attending the tour will have the once-in-a-lifetime opportunity to

  • adidas NEO Label Launches The World's First Tweet Powered Fashion Show For Teens

    adidas NEO Label has taken the unprecedented move of letting teen from around the world curate its Fall/Winter fashion show using a voting mechanic on Twitter. Launching the activation today, NEO's g

  • #miZXFLUX launch, Berlin

    What do you get when you combine the year's most popular silhouette with a game-changing revolution in shoe customisation?Introducing #miZXFLUX, the new app for Android and iOS from adidas Originals t

  • adidas Originals announces #miZXFLUX APP release date

    True to the 3-stripes story of pioneer style and innovation, the new and highly anticipated #miZXFLUX app from adidas Originals takes sneaker customization to the next level, giving users the power to

  • adidas Originals OG Micropacer

    For 2014 adidas Originals celebrates the 30th anniversary of the Micropacer model with a one-to-one reissue of the original silver colourway. More details soon.Release date: August 16th 2014.#micropac

  • adidas Originals FW14 ZX Flux 2.0 (neon and tonal)

    The first taste of how the ZX Flux series is set to evolve comes in the form of the 2.0 pack, taking the blank canvas of its upper shape and building upon it.The Neon release focuses on simplicity in

  • adidas Originals FW14 ZX Flux weave pattern pack

    Incorporating a woven upper with an all-over graphic, the weave pattern pack showcases a contemporary running shoe with a more creative angle. Designed to look as though the shoe is in motion, the gra

  • adidas Originals by Rita Ora FW14: Black

    Lookbook images EMBARGO lifted week commencing 14 August 2014 10am CETBlacker than night, this limited edition adidas Originals by Rita Ora drop sold exclusively through selected adidas Originals stor