Stan's Back. 2014
Since its debut as a tennis shoe, the Stan Smith has made its way from the tennis court to the street, becoming adidas' best-selling shoe of all time, with over 40 million pairs sold. American tennis icon Stan Smith began wearing what was the world's first ever leather tennis shoe in 1971, when he won the US Open on grass and the Davis Cup on clay with the American team. In 1972 he won Wimbledon wearing the classic adidas shoe.
Originally introduced and developed for the French tennis player Robert Haillet in the mid-1960s, the name of Stan Smith was added to the tennis shoe, alongside Haillet's, at the start of the 70s, before it was designated as the signature sneaker of the American sporting icon in 1972.
One of the most culturally iconic and commercially successful tennis silhouettes of all time, the Stan Smith will re-affirm its place at the pinnacle of the market with the launch of 2 new premium collections in FW13. This will be exclusively available at adidas Consortium stores, before the full range of new Stan Smiths are rolled out from January 2014 with a second drop in April 2014.
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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