The Like - Game Face



Game face expressions show the passion that comes forth in every adidas moment of sport, music or life. It is our game face that unmasks all pretence with an expression of unbridled, uninhibited and visceral passion. The game face is raw, spontaneous, authentic and speaks directly from the gut. In one brief moment, the game face will tell all about your love of the game. Passion for what we do is what brings the whole adidas family together, uniting everyone from the field to the stage, to the catwalk. The tonality of our campaign is authentic and action-packed. The campaign captures passion at its apex, unleashing unforgettable moments that go on within the world of adidas.
Still Image, 300dpi.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Moritz Scherr
    PR Manager Originals
    +49 9132 84 5997
  • Mark Heising
    Senior Brand Marketing Manager
    +49 9132 84 4692
    +49 160 884 4692
  • Anni Oppermann
    Senior Global PR Manager
    +49 (0)9132 84 5887