• 07-FEB-2014

#adidasintheQuarter Exclusive Fan Experience Launches at NBA All-Star in New Orleans

PORTLAND, Ore. (Feb. 7, 2014) – adidas, the official on-court apparel provider for the National Basketball Association (NBA), today announces the launch of adidas in the Quarter, an exclusive retail store and experience for fans to celebrate NBA All-Star in New Orleans.

Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men's and women's tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.

Beginning Thursday, Feb. 13, the destination in the historic French Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.

adidas in the Quarter is located at 321 Chartres St., New Orleans, La., 70130.

Fans across the globe can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text "adidas" to 43902 to subscribe to notifications.

For detailed information appearances and product launches throughout the weekend visit www.adidas.com/adidasinthequarter.