• 28-JUL-2011

"all adidas" Women's Digital Film Launches in Fall/Winter 2011

As an extension of the latest global brand campaign "all adidas" that was successfully launched in March 2011, adidas releases another online film which celebrates "Those who dare;" the women that dare to go beyond their limits, are bold enough to take risks and have fun while doing it. These women put passion in everything they do and go "all in" to achieve their goals.The "all adidas" Women's film brings together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li BingBing, athlete Wei Qiuyue and the everyday girl in a mix of environments from sport to music, lifestyle to fashion.