Introducing #miZXFLUX, the new app for Android and iOS from adidas Originals that let's you print almost anything onto a pair of ZX Flux. The possibilities are infinite.
adidas Originals invited a host of international tastemakers to preview the app and create their own shoes at a packed launch preview party in Berlin.
The space included an exhibition of #miZXFLUX photo app shoes by global creatives such as Atiba Jefferson, Jenah Yamamoto and Brock Fetch; music artists like Atrak and athletes like Zidane and Beckham, amongst others.
adidas Originals also showcased the latest customisation options for the newly added Stan Smith, ZX Flux and Superstar 80´s to miadidas.com.
The #miZXFLUX application launches in August 2014. #miZXFLUX is only available for purchased in select countries with additional countries coming soon.
LINK to the WRAP video at: a.did.as/mizxfluxberlin
Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512
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