• 21-NOV-2013

adidas and FIFA Extend Partnership Until 2030

One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement granting adidas the Official Partner, Supplier and Licensee rights for the FIFA World Cup™ and all FIFA events until 2030. The announcement was made during a ceremony in Moscow/Russia – host of the 2018 FIFA World Cup – by Thierry Weil, FIFA Marketing Director, and Herbert Hainer, adidas Group CEO.

contacts

  • Lars Mangels
    Manager, Corporate Communications
    United States
    +49 9132 84 2680
  • Katja Schreiber
    Director Corporate Communications
    Germany
    +49 9132 84 3810