adidas and Juventus present the Bianconeri Jersey for the 2016/17 season
The second chapter in the story between adidas and Juventus, whose partnership was signed last year and will continue until 2021, marks the birth of the brand new 2016/17 jersey which will boast the latest Scudetto on the chest. The new Home Kit design interprets the spirit of Juventus in a more innovative way, while remaining loyal to the club's traditions.
With a totally new approach, the Juventus 2016/17 home kit features wider stripes on the legendary black and white jersey. The black shorts with the adidas logo and white stripes on the sides round off the kit along with black socks, displaying the traditional black and white combination thanks to a white outline solidly anchored to the three stripes on the side.
The traditional black stripes crossed by a thin white line convey a more dynamic look to the jersey's design.
The jersey comes with a crew neck collar featuring the black adidas logo on the right and the Juventus crest on the left.
The iconic adidas three stripes running down the sides are white, placed on a black background, give a sense of continuity with the stripes on the shorts and socks.
The names and numbers of the players are black on the jersey and white on the shorts.
The new Authentic kit will allow players to be faster and more comfortable on the field. It is made using a lightweight fabric which increases breathability by providing greater freedom of movement and comfort without sacrificing flexibility and resilience.
The replica jerseys, on the other hand, feature the climacool ventilation technology designed to help keep your body cool and dry through holes, breathable materials, fabrics and special stitchings.
These jerseys are made of recycled polyester, which has a lower impact on the environment as it reduces emissions, and therefore plays a key role in the adidas programme to protect the environment and promote sustainability.
The new kit will be on sale from today in all adidas and Juventus official stores, in the main sport outlets and retailers and through the adidas and Juventus e-commerce channels worldwide.
Alan McGarrieGlobal PR and Social Director for FootballGermanyalan.firstname.lastname@example.org+49 9132 84 4686
Simon BristowPR Director / Herzo NewsroomGermanySimon.Bristow@adidas.com49 160 485 1388+49 91328473703
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